Customer Profile:


There’s no beverage challenge BevSource won’t tackle. Whether it’s an idea for a flavored beer, hard cider, recovery drink, or vitamin-spiked water, BevSource can help novice entrepreneurs as well as top beverage companies put their drinks into the hands of consumers.

A veteran of the beverage industry Janet Johanson understands just how complex it can be to navigate the business. Her and her team know how to avoid the pitfalls. As a one-stop-shop for customers who have sales and marketing savvy but not the time or expertise to incubate a product, BevSource provides its customers with beverage development, production, sourcing, and logistics solutions.

“Our customers look to us to help bring their concepts to life. They value their time and our expertise,” Johanson said. “We make their beverage idea a reality.”

Trends in the beverage industry come and go, but the industry itself is nearly recession proof. In an economic downturn, for example, manufacturers will often produce more store-brand beverages as consumers opt to buy less expensive beers, sodas, and other beverages, rather than give them up entirely. Understanding this need for agility is one of the strengths that has made BevSource successful since opening in 2002.

“Just because a beverage idea was once tried but failed, doesn’t mean the idea is a failure,” Johanson noted. “The timing could have been off, sales and distribution could have been insufficient, or the beverage company might not have had enough capital to make it work.”

BevSource uses its can-do attitude to make its customers successful and looks for these same qualities in its service providers.

“I value our relationship with 21st Century Bank. The bank recently helped me structure a business refinance. When some of the big players told me it couldn’t be done, 21st Century Bank made it happen.”

customer profiles image for BevSource - A woman from BevSource holds two bottled beverages. A wall of other beverage options is behind her.


219 Little Canada Rd E
Suite 100
St Paul, MN 55117

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