Small Business Blog

Quarantine Economics: 5 Steps to Getting our Economy Back on Track

As small business owners around the country are dipping into their personal savings to keep their businesses in operation, you may be wondering how to navigate quarantine economics and what we can do to get our economy back on track during COVID-19 and beyond.
 
Fortunately, there are steps that we can take at all levels — from government down to individuals — to help us recover.

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5 Powerful tips for leading through COVID-19

Things can change at a moment’s notice, and we’re all seeing that as COVID-19 impacts our communities, our economy and our world. If you’re a leader who has suddenly found yourself juggling these changes, it can quickly become overwhelming.
 
Leading is hard enough. Leading through COVID or other adversity can sometimes seem impossible.
 
Fortunately, there are several things you can do to not only hold your business together but guide it to success.

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4 Creative Marketing Tactics to Pursue During COVID-19

Marketing has experienced a noticeable shift due to the novel Coronavirus pandemic. In the coming months, businesses will be forced to adapt their marketing to embrace digital strategies. It’s important to keep your marketing relevant without ignoring the marketing strategies that still work in this unprecedented time.
 
To help you keep your marketing fresh and engaging without being reactive, we’ve put together 4 marketing tactics to pursue during COVID-19.

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Therapy OPS – Using an SBA loan to expand their reach into the community

When husband-and-wife team Chris and Rachel Kuenzli decided to expand Therapy OPS – their occupational, physical and speech therapy clinic – they spent six months pursuing a business loan with another bank. The process was in the works, and construction was starting. Then, the project hit a wall.
 
“After six months, the bank wasn’t committing to us, and we started to get the sense that they weren’t actually going forward with the project,” said Chris.

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Element Indoor Golf

When business partners Bradley Wohlers and Laurie Barger set out to fund their innovative small business idea – the young entrepreneurs faced immediate rejection. “We went through a lot of meetings with SBA lenders, and to be quite frank, we were laughed out of some meetings,” said Wohlers. The Mahtomedi, MN native admits, their idea is different – but it had the potential to disrupt the entertainment market in the East Metro area of the Twin Cities.

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