Small Business Blog

4 Creative Marketing Moves to Pursue During A Pandemic

Marketing has experienced a noticeable shift due to the novel Coronavirus pandemic. In the coming months, businesses will be forced to adapt their marketing to embrace digital strategies. It’s important to keep your marketing relevant without ignoring the marketing strategies that still work in this unprecedented time.
 
To help you keep your marketing fresh and engaging without being reactive, we’ve put together 4 marketing tactics to pursue during COVID-19.

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5 Ways to Leverage Business Partnerships Amid A Pandemic

A global pandemic puts a lot into perspective. One of the things you’re probably thinking about more than ever is how to remain viable while still bearing in mind the unprecedented time we’re living in.
 
Perhaps the farthest thing from your mind is how to leverage business partnerships during COVID-19.

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Therapy OPS – Using an SBA loan to expand their reach into the community

When husband-and-wife team Chris and Rachel Kuenzli decided to expand Therapy OPS – their occupational, physical and speech therapy clinic – they spent six months pursuing a business loan with another bank. The process was in the works, and construction was starting. Then, the project hit a wall.
 
“After six months, the bank wasn’t committing to us, and we started to get the sense that they weren’t actually going forward with the project,” said Chris.

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Element Indoor Golf

When business partners Bradley Wohlers and Laurie Barger set out to fund their innovative small business idea – the young entrepreneurs faced immediate rejection. “We went through a lot of meetings with SBA lenders, and to be quite frank, we were laughed out of some meetings,” said Wohlers. The Mahtomedi, MN native admits, their idea is different – but it had the potential to disrupt the entertainment market in the East Metro area of the Twin Cities.

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SELLING YOUR SMALL BUSINESS? START HERE

Take these steps before meeting with a broker.
 
Whether you are ready to retire, step down or prepare for the next adventure — selling your small business* is more manageable if you understand the process, timing and factors that affect the sale.

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